Names play important roles in our everyday lives. They can set the tone for how we feel about the people, places and things around us. Sometimes, names evoke strong emotional connections or memories of days gone by. If you are a parent, think about the angst you felt poring over the baby name book, trying to come up with a name that’s just right for your new child-maybe one that’s easy to pronounce, or one that wouldn’t be turned into something else on the playground? Naming a beloved pet can be just as hard.
At The Joint Commission, we recently learned how challenging it can be to name or “rename” something as we reinvented our Long Term Care Accreditation program. We knew that we needed a new name to evoke new emotion and foster a better understanding of what our recently re-invented accreditation program stands for. We wanted to show how the reinvented program better reflects the changing patient care environment we now face. Like expectant parents, we asked others what they thought certain names meant and the feelings these names evoked for them. Through market research, we learned what others thought the newly reinvented program should be called. We’re excited to formally announce our new Nursing and Rehabilitation Center Accreditation Program, under which we accredit nursing homes, skilled nursing facilities and other long term care organizations. We are equally excited and proud to announce the name of the program’s specialty certification option—Rehabilitation and Advanced Care Certification—that is specific to our program’s care setting.
We learned a lot from the entire naming process, especially that naming something is not a task to be taken lightly. There are many factors to consider getting the right designation. We would love to hear your thoughts on our new name, so please—tell us what you think!