Does my organization have to reproduce the Gold Seal of Approval™ in a four-color process in all its printed materials? That’s expensive.
No. Your organization may use any color on printed materials (defined to include newspaper advertisements, Yellow Page listings, stationery, business cards, fliers, brochures, newsletters, posters, tent cards and promotional items such as coffee mugs and T-shirts). A special line-art version of the Gold Seal of Approval™ may be downloaded from The Joint Commission website.
May we use the Joint Commission corporate logo in our publicity efforts?
No. Remind your organization’s key audiences to look for the Joint Commission’s Gold Seal of Approval™ when selecting disease specific care, health care staffing services, and transplant centers.
What is the Pantone Matching System (PMS) color of the Gold Seal?
The Gold Seal of Approval™ is reproduced using a four-color process. A one-color version of the Gold Seal of Approval™ is available in the online version of this publicity kit. It uses PMS 117.
Does the Joint Commission need to approve our advertisement or news release?
No. Your organization is not required to send its ad or news release to The Joint Commission. However, the Joint Commission’s Department of Communications will be happy to review your organization’s promotional materials and answer any questions. If your organization has questions, please contact Speakers Bureau and Professional Relations Coordinator Denise Tucker, at (630) 792-5633 or dtucker@jointcommission.org.
May we use a quote from a Joint Commission reviewer?
No. Your organization may not use verbal or written quotes from a Joint Commission reviewer. Sample news releases are included in this publicity kit that provide quotes from Joint Commission executive directors that may be used in your organization’s promotional materials. Your organization may talk about the on-site review process in general, such as the composition of the review team, the number of days the reviewers were on-site, and the scope of the review.
May we hotlink to the Joint Commission’s website so our community can learn more about the importance of certification?
Yes, your organization may link to the Joint Commission’s home page, www.jointcommission.org. If there are questions about this, please contact Internet/Intranet Communications Manager, Frank Barancyk, at (630) 792-5182 or fbarancyk@jointcommission.org.